LISTEN TO THE FULL INTERVIEW ON THE BRAND DESIGN MASTERS PODCAST:
Louise Karch is an award-winning author of Word Glue: Find Your Million-Dollar Brand Name. She names and renames brands, doubling clients’ income. Louise also just finished the first book on strategic taglines in the world – which is to be published soon. She believes that when you have a powerful brand name, your brand strategy should reflect it as well.
• Why short business names are better than businesses named after founders
• Why the “mouth feel” of a name effects how you feel about it and what you will end up thinking about it
• Why ‘open’ vowel sounds make companies feel bigger
• Why taglines really work
• What happens with the brain when it encounters a brand
• Why ‘Focus, Feeling and Figuring Out’ matter in naming• How neuroscience works when people are naming brands
To connect with Louise Karch:
Website for Word Glue Book by Louise Karch:
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.