Don’t Do This: Why Some Companies Suck at Content Marketing

Most companies don’t do content marketing very well. Why is that? In my experience in working with companies the number one reason they fail at content marketing is they don’t have the patience or the stamina to build an audience. They expect an immediate ROI. Content marketing doesn’t work that way. Growing a devoted and faithful audience by delivering real value through content takes time – sometimes a lot of time. But, once you do build it, the rewards can be overwhelmingly positive and lucrative.

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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.

Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

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